Preferred Skills, Qualifications, and Experience
• Strong problem-solving skills with keen attention to detail.
• Creative thinker with the ability to achieve results even when challenged by time, system, or product limitations.
• Solid understanding of customer segmentation, campaign analysis, customer lifecycles, and communication strategies.
• Target-driven, with a focus on both tactical and strategic business goals.
• Excellent team player, with the ability to work independently when needed.
• Outstanding organisational, written, and verbal communication skills.
• Enthusiastic and self-driven attitude.
• Ability to multitask and prioritise effectively under pressure.
• High proficiency in all Microsoft Office products.
• Proven professional experience in CRM.
• Experience with Optimove or similar CRM platforms (preferred).
Main Responsibilities
• Coordinate promotional campaigns from concept through to launch and post-campaign evaluation.
• Report on campaign performance and extract key insights in a clear, actionable format.
• Adopt a data-driven approach to monitor customer behaviour and optimise promotions.
• Test user journeys and back-office systems to ensure CRM execution meets the highest standards.
• Identify key areas and gaps to drive improvements and innovation.
• Maintain and proactively improve knowledge of products, promotions, and CRM tools.
• Ensure all promotions meet quality standards and comply with regulatory frameworks.
• Monitor competitor trends and best practices to ensure promotions remain competitive.
• Build and maintain strong relationships with key stakeholders.
• Collaborate closely with team members to ensure departmental objectives are achieved.