About Us:
We are a well-established B2C company with over a decade of global operations, boasting a team of 150 employees across various countries. Our Herzliya office in Israel serves as the hub for our innovative and strategic core team that spearheads customer acquisition and retention efforts.
The Role:
We are seeking a results-oriented and strategic Chief Marketing Officer (CMO) to oversee and expand our global marketing operations. The ideal candidate is both a visionary and a hands-on leader, possessing deep expertise in digital channels, analytics, and team leadership.
Key Responsibilities:
– Develop and implement a comprehensive global marketing strategy across digital channels including paid media, SEO, email, content, and social media.
– Lead and inspire a high-performing in-house team comprised of designers, content writers, and managers specializing in PPC, SEO, email, and social media.
– Manage and optimize a $150,000/month marketing budget with clear accountability for ROI.
– Propel user acquisition, retention, and LTV growth through data-driven campaigns and innovative experimentation.
– Oversee performance tracking, analytics, and reporting using tools such as Google Analytics, Power BI, and Search Console.
– Collaborate with product, tech, and operations teams to ensure alignment between marketing initiatives and business goals.
– Identify and capitalize on new growth opportunities and guide cross-functional initiatives to scale them effectively.
– Report directly to company leadership and engage in business-level decisions.